Filed under Influencer Intelligence

Influence: 400 signals of breadth and depth

Our first month of live Adobe Social is almost over, so I’ve been remiss in keeping my posts here alive..    Wanted to end the month by saying I had a great meeting today with Jon from Klout, set up by my friend Fergus at The Irban Group.   We spent the afternoon talking about influence and how things have progressed over the last several years.    If you missed it, here’s a good overview of how some people are thinking about Klout now…   http://www.fastcompany.com/3001202/if-youre-interested-influence-social-scoring-historic-importance.

The phrase ‘necessary but evil‘ does not describe it for me.  For starters, I wholeheartedly believe Klout is not evil, nor do I believe it is necessary.    I do, though, think it is an important, early tool for understanding ourselves.  Further, I believe it is not only useful for companies seeking the citizen influencer/evangelist, but also for those citizens, themselves.   It is in the public domain, so I am not giving any secrets away, but the complexity of the Klout algorithm is impressive; As many know, it was just updated earlier this month and has 400 or so inputs, or signals.    So long as people do not freak out over their own scores, I think they can learn a lot about their personas..    I am anxious to see what we (the industry) will be able to do in terms of aligning online and offline behaviors of unified users, and then predicting what they will do next.

 

Kudos to @danzarrella

Over a year ago I showed his video from Harvard to the Atlanta consulting group where I started a social media practice. Earlier today I decided to post a gripe I had and he quickly engaged with me on the issue.  Below are some of his creations:

Webinars: http://zarrel.la/HOCXwH   SEO: http://zarrel.la/K0zQFq   PR: http://zarrel.la/K0zQ8n   FB: http://zarrel.la/K0zQoM  Analytics: http://zarrel.la/K0zTkv   Pinterest: http://zarrel.la/HAJuR3   LinkedIn: http://zarrel.la/HjiiWD   email: http://zarrel.la/K0zTAR   Blogs: http://zarrel.la/K0zUos  leads: http://slidesha.re/apHziw

Zarrella 1.0?

I was chatting with a friend on Facebook the other day and she encouraged me to post my gripe with Dan Zarrella.  I’m a fan of what he has done, but here it is, verbatim:
“I used to like Zarrella’s stuff but I feel as though he has not advanced at all beyond this ‘how to get more tweets’ technique- he was saying the same thing two years ago. Would like to see him come out with something new. He reminds me of a momentum trader (as opposed to a long term investor).”

Invitation to my Service Design Presentation

SDOA Invitation for Monday 4.23

Monday, April 23rd 6:00 – 8:00 PM
Interactive Product Design Lab | Georgia Institute of Technology
West Architecture Building Second Floor, 247 Fourth Street NW, Atlanta GA 30332.
Free and Open to the Public, Parking is Available in Peters Parking Deck.

Mapping My Tools

Just added new Pearltrees map of some tools.  Back in the day, Juha and I used to do a lot of social mapping for clients (but those lacked the web links Pearltrees offer).

socialcumul.US

Cumulus: A pile, a mound, a heap.  A collection of objects laid on top of each other.  The word Social has become diluted, but you get the idea–we’re here to socially accumulate our ideas and solutions to help ourselves and the world around us.    For now, two main sections:  SERVICE DESIGN TOOLS and SOCIAL MEDIA & ANALYTICS.  Please borrow and contribute.  -jw