Filed under Net Promoter Score-Socialized

Reputation Matters– and how to Measure it within Social Media

Here’s a link to something I created at Adobe.  http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/you-can-measure-your-reputation-right-now-with-socialanalytics/

Rep­u­ta­tion mat­ters.  Many mar­keters and brand man­agers are prob­a­bly won­der­ing how best to lever­age social media to gauge rep­u­ta­tion.  Until now, sen­ti­ment scores and cherry picked men­tions (or as we call them, ‘ver­ba­tims’) from sen­ti­ment reports have served this func­tion for most.  This method, though, has two prob­lems: 1) the lack of accu­racy in sen­ti­ment engines, and 2) the need for some math involved—a numer­a­tor and denom­i­na­tor or a ‘this’ vs. ‘that’ ratio would pro­vide such a mea­sur­able, track­able score.      (read the rest on Adobe’s blog)

Invitation to my Service Design Presentation

SDOA Invitation for Monday 4.23

Monday, April 23rd 6:00 – 8:00 PM
Interactive Product Design Lab | Georgia Institute of Technology
West Architecture Building Second Floor, 247 Fourth Street NW, Atlanta GA 30332.
Free and Open to the Public, Parking is Available in Peters Parking Deck.

socialcumul.US

Cumulus: A pile, a mound, a heap.  A collection of objects laid on top of each other.  The word Social has become diluted, but you get the idea–we’re here to socially accumulate our ideas and solutions to help ourselves and the world around us.    For now, two main sections:  SERVICE DESIGN TOOLS and SOCIAL MEDIA & ANALYTICS.  Please borrow and contribute.  -jw