Posted in August 2012

Stop talking about social media

It is unlikely you have come across this here before having already seen it on briansolis.com.  I’m posting it anyway:  Stop talking about social media.

Several of us have been saying this for years.   I think it takes someone with enough mainstream social cred to say it for a shift to occur.  Here’s Brian’s quote:

Executives don’t think about tools they think about results. Aligning social and digital strategies with business objectives and priorities is the foundation for earning buy-in from the c-suite. Talking about Facebook, Twitter, Youtube and attempting to create “new” metrics to substantiate investments is ultimately a losing battle. And quite honestly, you’re risking competitive positioning and customer relationships by not thinking about engagement in channels where people are of their own free will and mind to come and go as they please.

Digital Scarcity

A reprint of the first paragraph of an article by Tuhin Kumar.  I liked the tone and have roughly the same philosophy.  Facebook already allows for an expanded universe of affinity buttons, but I relate this article to the notion of taking several deep breaths and thinking about our food before we eat.

We live, for most part, a life that is eerily being encroached by the digital. Every day we find a part of the analog being replaced by the digital. An app to replace a board game, a website to answer a question instead of asking a friend, an app to know what’s happening instead of looking around and talking. As time goes by, digital, which is even today seen as a secondary dimension, will replace physical as the primary dimension in which we spend our time. I am not suggesting it as necessarily negative, merely pointing it out. Pointing it out, because as we start to put more of our time into it, we need to find a better way to tell others what is worth their time. Make it not just easier to recommend but also valuable and meaningful.