Some Tools I Just Used/Modified

Dear Rainwiz- I enjoyed your use of the Storygraph: http://www.rainwiz.com/2012/10/13/introducing-the-storygraph/

I’ve just adapted it to illustrate my own social customer journey tool.

Influence: 400 signals of breadth and depth

Our first month of live Adobe Social is almost over, so I’ve been remiss in keeping my posts here alive..    Wanted to end the month by saying I had a great meeting today with Jon from Klout, set up by my friend Fergus at The Irban Group.   We spent the afternoon talking about influence and how things have progressed over the last several years.    If you missed it, here’s a good overview of how some people are thinking about Klout now…   http://www.fastcompany.com/3001202/if-youre-interested-influence-social-scoring-historic-importance.

The phrase ‘necessary but evil‘ does not describe it for me.  For starters, I wholeheartedly believe Klout is not evil, nor do I believe it is necessary.    I do, though, think it is an important, early tool for understanding ourselves.  Further, I believe it is not only useful for companies seeking the citizen influencer/evangelist, but also for those citizens, themselves.   It is in the public domain, so I am not giving any secrets away, but the complexity of the Klout algorithm is impressive; As many know, it was just updated earlier this month and has 400 or so inputs, or signals.    So long as people do not freak out over their own scores, I think they can learn a lot about their personas..    I am anxious to see what we (the industry) will be able to do in terms of aligning online and offline behaviors of unified users, and then predicting what they will do next.

 

Stop talking about social media

It is unlikely you have come across this here before having already seen it on briansolis.com.  I’m posting it anyway:  Stop talking about social media.

Several of us have been saying this for years.   I think it takes someone with enough mainstream social cred to say it for a shift to occur.  Here’s Brian’s quote:

Executives don’t think about tools they think about results. Aligning social and digital strategies with business objectives and priorities is the foundation for earning buy-in from the c-suite. Talking about Facebook, Twitter, Youtube and attempting to create “new” metrics to substantiate investments is ultimately a losing battle. And quite honestly, you’re risking competitive positioning and customer relationships by not thinking about engagement in channels where people are of their own free will and mind to come and go as they please.

Digital Scarcity

A reprint of the first paragraph of an article by Tuhin Kumar.  I liked the tone and have roughly the same philosophy.  Facebook already allows for an expanded universe of affinity buttons, but I relate this article to the notion of taking several deep breaths and thinking about our food before we eat.

We live, for most part, a life that is eerily being encroached by the digital. Every day we find a part of the analog being replaced by the digital. An app to replace a board game, a website to answer a question instead of asking a friend, an app to know what’s happening instead of looking around and talking. As time goes by, digital, which is even today seen as a secondary dimension, will replace physical as the primary dimension in which we spend our time. I am not suggesting it as necessarily negative, merely pointing it out. Pointing it out, because as we start to put more of our time into it, we need to find a better way to tell others what is worth their time. Make it not just easier to recommend but also valuable and meaningful.

 

Adobe Social is Coming

Looking forward to training my new San Francisco colleagues in SocialAnalytics early next month.   Excited to see how we change the game with Adobe Social. http://techcrunch.com/2012/03/20/adobe-social/

More on Curators, Creators, and “Filthy Bloggers”

I enjoyed this piece by Choire Sicha.

Good to see my past thinking/work validated by other creators.

Reputation Matters– and how to Measure it within Social Media

Here’s a link to something I created at Adobe.  http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/you-can-measure-your-reputation-right-now-with-socialanalytics/

Rep­u­ta­tion mat­ters.  Many mar­keters and brand man­agers are prob­a­bly won­der­ing how best to lever­age social media to gauge rep­u­ta­tion.  Until now, sen­ti­ment scores and cherry picked men­tions (or as we call them, ‘ver­ba­tims’) from sen­ti­ment reports have served this func­tion for most.  This method, though, has two prob­lems: 1) the lack of accu­racy in sen­ti­ment engines, and 2) the need for some math involved—a numer­a­tor and denom­i­na­tor or a ‘this’ vs. ‘that’ ratio would pro­vide such a mea­sur­able, track­able score.      (read the rest on Adobe’s blog)

I’m Coining the Term ‘Click Curator’

Is “Clicurator” better?

Some of you know how the dilution of the concept of curate/curation/curator irritates me.  I enjoyed John Battelle’s thoughts and will share an excerpt from On Thneeds and the “Death of Display” http://t.co/D7Y8v9vB below:

Perhaps I’m becoming a cranky old man, a Lorax, if you must, but I’m going to jump up on a stump right now and say it: curation-based platform models that harvest the work of great content creators, creating “Thneeds” along the way, are failing to see the forest for the trees. Their quid pro quo deal to “send more traffic” ain’t enough.

It’s time that content creators derived real value from the platforms they feed. A new model is needed, and if one doesn’t emerge (or is obstructed by the terms of service of large platforms), I worry about the future of the open web itself. If we, as an industry, don’t get just a wee bit better at taking care of content creators, we’re going to destroy our own ecosystem – and we’ll watch the Pinterests, Twitters, and yes, even the Google and Facebooks of the world deteriorate for lack of new content to curate.

Put another way: Unless someone cares, a whole awful lot…it isn’t going to get better. It’s not.

 

[Yes- I realize the irony–I’m just curating his piece and reposting it.  Maybe he’ll find something from Socialcumul.US in return… -jw]

 

I Guess Others Got the Memo on the Cloud Theme

The Innovators issue…   Click to read a summary on the problem we should concern ourselves with-